Effie Noren

Effie Noren


When we think entrepreneur we think of our own Effie Noren.

While raising her family, Effie went back to school and earned a BFA in Education from MassArt. When she graduated, teaching positions were few. In the interim, Effie purchased an IBM Composer, offered typesetting and design services to local printers and small companies. Business was so good that she stopped looking for a teaching position altogether.

Effie kept up with rapidly changing technology, gained an exciting array of clients, assembled an incredible design team and ten years later moved her home-based business to an office suite.

Effie’s ability to adapt and embrace change is one of her most valuable strengths. Effie is proud of her successes and of founding such a well-respected, service-oriented, design firm.

Valerie Cook

Valerie Cook


As Effie Noren’s daughter, Val’s indoctrination into the industry began at a very young age. She has been an integral part of the business since the beginning and became president in 2005. Knowledgeable in all aspects of the business, Val truly thrives on designing effective collateral for her clients. She prides herself on learning the intricacies of each client’s business and helping them achieve their goals through strong marketing and quality design. Their success is her success.

With her outgoing, honest and hands-on personality, Val often takes on a role as a member of her client’s “marketing team”. Her technical ability, understanding of the process and inherent design sense make Val the “can-do” driving force at Effie’s.

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